Case Study: DuPont Water

10 Customer Stories

activated across global markets in one year
527K+ Impressions & 215K+

video views across LinkedIn and YouTube
939K+ Potential Reach

through trade media coverage

OUR CLIENT

DuPont Water Solutions, part of DuPont, develops advanced technologies that help deliver clean, safe water to communities and industries worldwide. As global demand for water intensifies—driven by climate change, population growth, and industrial expansion—the company plays a critical role in addressing one of the world’s most urgent challenges.

But in a complex, highly technical category, impact alone isn’t enough. To build trust and drive engagement, that impact has to be clearly understood.

The Challenge

Water scarcity is no longer a future risk—it’s a present-day reality. Demand for clean water continues to rise, fueled by climate pressure, food production needs, and rapid urbanization.

DuPont Water Solutions had the expertise and proven results. What it lacked was a consistent, compelling way to communicate that value.

Existing case studies leaned technical and transactional—missing the opportunity to connect with broader stakeholders, from customers to communities. The brand needed to evolve how it told its story, making complex solutions relatable without sacrificing credibility.

Solution

G&S reimagined the role of the case study—transforming it from a static proof point into a dynamic storytelling engine.

We built an end-to-end Customer Narrative Program designed to surface, shape, and scale real-world impact.

First, we shifted the lens from product to people, and centered stories on the human outcomes behind water treatment solutions. Then, we developed a flexible content system to bring those stories to life across formats and channels.

The program included:

On-Site Video Storytelling (Full-Length + Short-Form)

Captured real-world impact directly from active water treatment facilities.

We produced both full-length and short-form video content on location to bring DuPont’s water solutions to life in real operating environments. This approach grounded the narrative in authenticity—showing not just what the technology does, but how it performs in context.

Short-form assets were designed for reach and engagement across digital channels, while long-form content delivered deeper storytelling for stakeholders seeking more detail. Together, they created a flexible video ecosystem that supported both awareness and consideration.

Written Narratives & Customer Testimonials

Translated technical solutions into clear, audience-specific stories.

We developed written case studies and testimonials that made complex water treatment solutions accessible without losing credibility. Each piece was tailored to resonate with different audiences—from technical buyers to broader stakeholders—balancing detail with clarity.

By focusing on customer outcomes and human impact, these narratives strengthened relatability while reinforcing DuPont’s expertise and value.

Integrated Amplification Across Channels

Extended the reach of every story through coordinated distribution.

We activated storytelling assets across trade media, social platforms, and thought leadership channels to ensure visibility with key audiences across the water value chain.

This integrated approach aligned messaging across earned, owned, and shared channels—maximizing reach while reinforcing consistency. Each story was designed to work beyond a single format or platform, driving sustained engagement and cumulative impact.

Results

The shift to human-centered storytelling didn’t just refresh the narrative—it expanded its reach and effectiveness.

DuPont Water Solutions successfully activated 10 customer stories in a single year, building a scalable model for ongoing content creation. Video and social content drove meaningful visibility and engagement across key platforms, while trade media coverage extended credibility within the industry.

More importantly, the stories created a direct connection to business outcomes—prompting customer inquiries and engagement with DuPont experts and local teams.

The takeaway is straightforward: in complex categories, clarity drives action. By making impact visible and relatable, DuPont strengthened both its narrative and its market influence.

10 Customer Stories

527K+ Impressions & 215K+

939K+ Potential Reach