Case Study: Insightec

3.3MM+ People Reached

through campaign efforts
60,000+ Website Sessions

and nearly 10,000 resource downloads
439 Leads

for new patients generated

The Challenge

Essential Tremor affects an estimated 10 million Americans, yet remains widely misunderstood. For those living with ET, symptoms like uncontrollable hand shaking can significantly impact independence and quality of life.

The issue wasn’t just awareness, it was recognition and action.

Many patients didn’t know what they were experiencing, and even fewer were aware of available treatment options. INSIGHTEC needed to break through with a campaign that not only educated, but motivated patients and caregivers to seek help while generating measurable engagement and leads.

Solution

We developed an integrated awareness campaign anchored in a simple, human truth: loss of control is both visible and deeply personal.

“Get a Grip on ET” brought that experience to the forefront connecting symptoms to empathy, and awareness to action. Timed to Essential Tremor Awareness Month, the campaign was designed to meet patients where they are, with accessible, supportive, and actionable content.

Campaign Platform & Creative Concept

Developed a relatable campaign to connect symptoms with understanding and action.

“Get a Grip on ET” translated a clinical condition into a human-centered narrative. By focusing on the everyday impact of hand tremors, the campaign created an immediate emotional connection—while reinforcing the importance of diagnosis and treatment.

The platform provided a unifying idea that carried across all content and channels, ensuring consistency and recognition.

Patient Education Content & Tools

Equipped audiences with clear, actionable resources to understand symptoms and treatment options.

We developed a suite of educational assets, including landing pages, videos, infographics, patient testimonials, and an interactive symptom checker.

Each piece was designed to simplify complex medical information while guiding users toward next steps—whether learning more, recognizing symptoms, or exploring treatment. The result was a resource hub that balanced empathy with utility.

Targeted Paid & Organic Social Activation

Reached high-intent audiences with content designed for engagement and conversion.

We amplified campaign content through a combination of paid and organic social strategies, targeting mature adult audiences and individuals with an interest in health-related topics.

Content was optimized for platform behavior—driving awareness at the top of the funnel while encouraging deeper interaction and site visits. This approach ensured both scale and relevance in reaching potential patients and caregivers.

Results

The campaign translated awareness into measurable engagement and action.

INSIGHTEC reached more than 3.3 million people, driving over 60,000 website sessions and nearly 10,000 downloads of key educational resources. Social engagement exceeded 100,000 interactions, while targeted efforts generated consistent traffic to campaign landing pages.

Most importantly, the campaign delivered 439 new patient leads, demonstrating that when awareness is paired with clear pathways to action, it can directly support business and patient outcomes.

The result: a stronger connection between innovation and the people who need it most.

3.3MM+ People Reached

60,000+ Website Sessions

439 Leads

OUR CLIENT