Case Study: Zerorez

Our Objective:

Clarify the core story, audit the ecosystem, build a system.

Zerorez has built a reputation around a differentiated promise: a powerful, effective cleaning system that uses no traditional chemicals, just ionized, electrolyzed water. It’s a compelling innovation, but one that can be difficult to explain consistently across a large and diverse franchise network.

At the national level, the opportunity was clear: unify how the brand shows up everywhere, from corporate communications to local franchise marketing, while preserving the entrepreneurial spirit that drives each location.

Bringing clarity to a changing mobility landscape

In the wake of significant shifts within its automotive business, Dow faced a familiar challenge: how to cut through market confusion and reassert its leadership in mobility materials. This was an opportunity for Dow to lead the conversation in a new way, with a new format.

We helped create The Road Ahead, a video-first podcast series designed to bring clarity to complex industry topics while elevating the voices behind the innovation. The goal was to spark meaningful engagement with OEMs and suppliers, strengthen trust in Dow’s expertise, and ultimately drive measurable business outcomes.

The Challenge

Zerorez operates across a wide network of independently run franchises, each with varying levels of marketing maturity, resources, and messaging approaches. Over time, this created fragmentation:

Inconsistent explanations of the brand’s “no chemical” technology
Variability in how services were positioned market-to-market
Disconnected content and collateral across digital and physical channels
Limited alignment between corporate strategy and local execution

The result: a powerful story that wasn’t being told clearly, or consistently, at scale.

Our Approach

We partnered with Zerorez at the corporate level to create a unified brand foundation that could be adopted seamlessly across every franchise location.

1. Clarifying the Core Story

We simplified and reframed the brand’s value proposition in plain, accessible language, making the science behind their cleaning process easy to understand and easy to communicate.

2. Auditing the Ecosystem

We conducted a comprehensive review of existing assets across channels and markets, identifying gaps, inconsistencies, and opportunities to streamline.

3. Building a System, Not Just Assets

Rather than creating one-off materials, we focused on building a scalable storytelling system, one that could flex across regions, services, and audiences while staying true to the core brand.