INSIGHTS | GSBC

Sydnee Assan Named 2026 GSBC Scholarship Recipient (Clone)

Dana Ferrell — Mon, 04 May 2026 16:26:25 GMT

NEW YORK, April 30, 2026 – G&S Business Communications is proud to announce Sydnee Assan as the 2026 recipient of the Luke Lambert Legacy (LLL) Scholarship and Internship, a program established to honor the legacy of former CEO Luke Lambert and his deep commitment to mentorship, education, and advancing diversity within the marketing communications industry.

Global Story. Local Proof.

Steve Halsey, Chief Growth Officer — Thu, 30 Apr 2026 11:26:22 GMT

Why the Next Era of Brand Building is Market by Market

For the better part of two decades, global brand building was defined by a simple ambition… consistency at scale.

Say No to Trade Show Silos

Melissa Curtin, Vice President — Wed, 29 Apr 2026 12:04:51 GMT

Whether you exhibit at one show a year or six, trade show participation can often fall off the integrated-strategy radar for business executives. In fact, according to a recent G&S Business Communications (GSBC) survey of 327 business executives, nearly 50% of respondents indicated not taking an integrated approach with their trade show presence. Far from being isolated from the rest of your communications strategy, if treated as an important part of your overall customer journey, you can extract immense value from an integrated trade show experience.

G&S Wins Triple Platinum MarCom Awards for Syngenta Campaign

Lyndsey Newnam — Tue, 28 Apr 2026 12:03:22 GMT

G&S Business Communications, part of the G&S Integrated Marketing Communications Group, has been honored with three Platinum MarCom Awards, the competition’s highest distinction, for its creative work with Syngenta Professional Solutions on the “Putting Bugs to Work” campaign promoting Advion® insect control products.

Are You AI-Ready for 2026? It's More Than Just GEO

Steve Halsey, Chief Growth Officer — Tue, 28 Apr 2026 12:00:36 GMT

2025 marked a turning point in how companies use AI. And over the past several months, in conversations with CEOs, CCOs, CMOs, and brand leaders across advanced manufacturing, agriculture, healthcare, professional services, as well as home and outdoor living, a clear consensus has emerged. AI is everywhere, but alignment, clarity, and governance are not.

Strategic Healthcare Communications for Trust and Impact

Chelsea D'Amore, Emily Hirsch, Marjani Williams — Tue, 28 Apr 2026 11:38:48 GMT

This article was originally published in the October 2025 issue of O’Dwyer’s as part of its Spotlight on Healthcare PR with the title "Clarity Requires Capacity – Why Healthcare Must Prioritize More Strategic Comms Integration".

Healthcare is a deeply personal, high-stakes, high-emotion business with a litany of audiences that require nuanced communications. The growing complexity of today’s healthcare landscape makes it even more challenging for organizations to break through the clutter and build trust with clear, consistent messages.

2026 Predictions: Clarity, Trust, and Narrative Win the Day

Steve Halsey, Chief Growth Officer — Tue, 28 Apr 2026 11:33:46 GMT

As 2026 begins, leaders aren’t short on information. They’re short on coherence.

Manufacturing Communications: Key Trends from Beyond the Noise

Beth Crisafi Smith — Tue, 28 Apr 2026 09:57:07 GMT

A few weeks ago, we released Beyond the Noise, our findings from research and an industry panel discussion on trust, technology, and the changing manufacturing buyer. The goal was simple: separate signal from noise in a moment when AI, GEO, and shifting buyer expectations were colliding all at once.

Narrative Is the Operating System of the Enterprise

Steve Halsey, Chief Growth Officer — Mon, 27 Apr 2026 11:10:39 GMT

Every organization today is upgrading its technology stack. AI tools. Data platforms. Automation. Personalization engines. But many are still running an outdated operating system where it matters most: Narrative.