NEW YORK, April 30, 2026 – G&S Business Communications is proud to announce Sydnee Assan as the 2026 recipient of the Luke Lambert Legacy (LLL) Scholarship and Internship, a program established to honor the legacy of former CEO Luke Lambert and his deep commitment to mentorship, education, and advancing diversity within the marketing communications industry.
The Luke Lambert Legacy Scholarship and Internship supports students pursuing careers in marketing communications and related fields, with particular focus on creating opportunities for students from historically marginalized communities. As this year’s recipient, Assan will receive a paid internship along with a $5,000 scholarship to support her academic and professional goals.
Assan is currently pursuing a Bachelor of Arts in Broadcast Journalism with a minor in Political Science at Howard University and expects to graduate in May 2028. Her academic and professional background reflects a strong foundation in journalism, digital media, and strategic storytelling, paired with a commitment to community-centered communication.
In her application essay, Assan reflected on media coverage of the 2016 presidential election as the impetus for her desire to pursue a career in communications.
“I became fascinated by how messaging shapes public perception,” said Assan. “The wording of a headline, the tone of a broadcast, and the structure of a debate all mattered.”
Beyond her scholastic achievements, Assan has gained hands-on experience as the founder of Fiveology West LLC, a family-owned luxury skin and hair care brand, and through various roles with the Prince George’s County Council, the Maryland General Assembly, and multiple journalism and media organizations.
“Sydnee distinguished herself among this year’s candidates, demonstrating intellectual curiosity, creative skill, and a deep sense of responsibility to the communities she serves,” said Anne Green, CEO of G&S Business Communications. “Her commitment to thoughtful storytelling, public interest journalism, and equity driven communication embody the values this program was created to honor. We are excited to welcome her as an intern this summer and support her continued growth as a communicator and leader.”
About G&S Business Communications
G&S Business Communications is a global, independent, integrated marketing communications firm headquartered in New York, with offices in Chicago and Raleigh, North Carolina. The agency helps innovative companies change the world and is a partner of PROI Worldwide, providing reach across more than 60 countries and 165 cities.
